Twenty years ago the Gálvez-Gónzalez family, creators of the award-winning olive oils of Oro Bailén, were running a brickmaking business. In 1999 when they acquired their two olive grove farms, "La Casa del Agua" and "Los Juncales," it may not have have been clear what their future held. However, they soon identified a niche in the market for super high-quality olive oil. Of course a family of brickmakers understands how to succeed in a new business venture: find materials consistent in both shape and structure, and then build a strong foundation. For master miller José Gálvez that structure began with a solid education in olive oil production, and through his study he learned to develop consistent products year after year. Having previously built his personal foundation by acquiring a business degree, José recognized that this structure must be shaped by guiding principles: at Oro Bailén they do not simply sell a product, they transmit a philosophy to the consumer through a bottle of oil.
With a newfound education in producing high-quality olive oil, José determined not only to bring his new products to the market, but also to subsume the richness and nuances of this ancient juice, this immense part of Mediterranean life, culture, and history, into the core of his knowledge. This determination paved the way for the creation in 2005 of GALGÓN 99, S.L. as a preparer, bottler and marketer of extra virgin olive oils produced exclusively from olives grown on the family’s groves. They chose to brand these products with the name Oro Bailén. According to José, "professionalism is the most important factor in any sector of business, but even more so when a new company is starting out in a field with the history of olive oil." After completing his training, the business venture turned into a life philosophy aimed not only at selling a product, but also at informing and promoting the excellence of the product.
Despite olive oil being used since antiquity, many consumers still remain unaware of its tremendous health benefits. A major reason this message fails to reach the consumer is, according to the producer, the high competition within the olive oil sector. This competition has led to misinformation about what makes a quality product, often causing confusion among consumers regarding the differences that exist between extra virgin olive oil types or varieties. As such the oils from global food behemoths and Oro Bailén products do not compete directly; the goal is not to sell a specific number of Oro Bailén bottles, as they can only sell as much product as they are capable of making in a certain year. Instead they focus on educating consumers about the uses of olive oil and how different varieties have different purposes in the kitchen and match different dishes better than others.
Guided by this philosophy and driven by consistency, within a few years after his company's initial formation, José Gálvez and his Oro Bailén Reserva Familiar Picual came in first at the May 2012 Mario Solinas Quality Awards in the intense green fruitiness category. However, that summer and fall the area dealt with extremely hot temperatures, testing all the lessons José had learned to that point. Many processes needed to be changed, and strict guidelines adapted. For example, during harvest that year, "the picking and milling was done very early in the morning with cooling machines in use." But José maintained the quality of his product, with his Picual again among the 2013 Mario Solinas finalists, known in the industry as the most competitive category of the most prestigious competition. Dozens of awards from all over the world soon followed.
Continuing to strive for quality and innovation, in 2015 the producer added a single variety Arbequina to their line - equally exquisite and a brilliant yet contrasted companion to the Picual. To reach new customers, they recently developed ways to consume extra virgin olive oils in unique and surprising forms like pearls and marmalades. Remarkably they have been able to temper such enthusiasm for innovative products with their incredibly consistent oils. But perhaps it should not surprise that a company consistently producing incredibly well-balanced oils can balance innovation with consistency. This dedication to consistency and balance makes Oro Bailén stand out. While other oils have minor fluctuations in fruitiness, bitterness and pungency from year to year, Oro Bailén finds a way to please those who want perfect to stay perfect, so that each taste creates a delightful moment.